-
1 brand image
Mktgthe perception that consumers have of a brand. Brand image is usually carefully developed by the brand owner through marketing campaigns or product positioning. Occasionally, the image of a brand may develop spontaneously through customer responses to a product. The image of a brand can be seriously tarnished through inappropriate advertising or association with somebody or something that has fallen from public favor. -
2 Visibility Image And Positioning
Business: VIPУниверсальный русско-английский словарь > Visibility Image And Positioning
-
3 расположение изображения
расположение изображения
—
[Л.Г.Суменко. Англо-русский словарь по информационным технологиям. М.: ГП ЦНИИС, 2003.]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > расположение изображения
-
4 перемещение изображения
1) Medicine: image drift (на сетчатке глаза)3) Aviation medicine: image motionУниверсальный русско-английский словарь > перемещение изображения
-
5 позиционирование изображения
Makarov: image positioningУниверсальный русско-английский словарь > позиционирование изображения
-
6 точная позиционирование изображения
Polygraphy: image positioningУниверсальный русско-английский словарь > точная позиционирование изображения
-
7 точная установка изображения
Polygraphy: image positioningУниверсальный русско-английский словарь > точная установка изображения
-
8 Bildeinstellung vorne
f < edv> ■ front-panel image positioning -
9 творческий замысел
творческий замысел
Совокупность художественных составляющих бренда (изображения, позиционирования, основной идеи, темы и цветовой палитры).
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
creative vision
Overall image, positioning, message, theme and color palette associated with the brand.
художественная концепция
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > творческий замысел
-
10 творческое задание
творческое задание
Изложение творческого замысла и письменное описание индивидуальных особенностей бренда (например, тематики, цветовой палитры зрительного образа, позиционирования и смыслового наполнения бренда), а также типового набора креативных элементов, которые служат основой для составления плана стратегии бренда и маркетинговых коммуникаций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
creative brief
Articulation of the creative vision and a written description of the brand identity guidelines (e.g. theme, color palette image, positioning and message), along with a description of "kit of parts" creative elements that form a foundation for development of a brand strategy and marketing communications plan.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > творческое задание
-
11 художественная концепция
художественная концепция
творческий замысел
Совокупность художественных составляющих бренда (изображения, позиционирования, основной идеи, темы и цветовой палитры).
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
creative vision
Overall image, positioning, message, theme and color palette associated with the brand.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
Русско-английский словарь нормативно-технической терминологии > художественная концепция
-
12 movimiento1
1 = flow, motion, move, navigation, shift, stream of traffic, mechanical stress, movement.Ex. The vocabulary used in conjunction with PRECIS is split in two sections, one part for Entities (or things) and the other for Attributes (properties of things, for example colour, weight; activities of things, for example flow, and properties of activities, for example, slow, turbulent).Ex. For instance 'Sculpture-Technique' precedes 'Sculpture in motion'.Ex. Better flexibility is achieved if the heating, ventilation and lighting can accommodate this move without the need for any alterations.Ex. The function of the index is examined both technically and philosophically as a tool for navigation and spatial orientation in large textual data bases.Ex. Transitory circumstances of daily life are what cause these shifts.Ex. Laura Carpozzi head of the circulation department, who was on the far side of the desk, heard the checker's outburst and espied the bottleneck in the stream of traffic.Ex. This type of non-skid polyurethane flooring is hygienic and resistant to chemical substances and mechanical stress.Ex. She is a dynamic dancer and expresses her movements with ultimate power.----* blanco en movimiento = moving target.* con figuras en movimiento = animated.* con imágenes en movimiento = animated.* de movimientos rápidos = quick-moving.* de movimiento total = full-motion.* detectar el movimiento = detect + motion.* dispositivo de control del movimiento del cursor = cursor-control device.* documento de imagen en movimiento = moving image document.* el movimiento se demuestra andando = actions speak louder than words.* en constante movimiento = on the move, on the go.* en movimiento = in transit, on the go, moving.* gráfico en movimiento = animated graphic.* graficos en movimiento = animated media.* hacer un movimiento en falso = make + a false move.* horas de poco movimiento = slack hours.* imagen en movimiento = moving image, animated image.* imágenes en movimiento = animation.* libertad de movimiento = freedom of movement.* mantener las cosas en movimiento = keep + the ball rolling, keep + it rolling.* movimiento de fondo = groundswell.* movimiento de la población = population turnover, population transfer.* movimiento de libros = bookshift.* movimiento de personal = staff turnover, turnover, labour turnover.* movimiento de tierra = earthwork.* movimiento en falso = false move.* movimiento oscilante = rocking motion.* movimiento peatonal = foot traffic.* movimientos de efectivos = cash flow.* poner las cosas en movimiento = get + the ball rolling, set + the ball rolling, start + the ball rolling, get + things rolling, get + things going, set + the wheels in motion.* razones del movimiento de personal = turnover behaviour.* reconocedor del movimiento de los ojos = eye tracker.* ritmo de movimiento de mercancías = turnover rate.* ritmo de movimiento de personal = turnover rate.* sin movimiento = unmoving, motionless.* tasa de movimiento de mercancías = turnover rate.* tasa de movimiento de personal = turnover rate.* tecla de control del movimiento horizontal = horizontal positioning key.* tecla de control del movimiento vertical = vertical positioning key. -
13 movimiento
m.1 movement (desplazamiento, corriente).movimiento obrero working-class movement2 motion (physics & mechanics).en movimiento moving, in motionponerse en movimiento to start movingmovimiento continuo/de rotación perpetual/rotational motionmovimiento sísmico earth tremor3 activity.4 turnover.movimiento de capital cash flow5 movement (Music) (parte de la obra).6 move, forward movement, step in a process.* * *1 (gen) movement; (técnicamente) motion2 (de gente, ideas) activity; (de vehículos) traffic3 (artístico, político) movement4 (financiero) operations plural6 el Movimiento the Falangist Movement\en movimiento in motionmovimiento de caja turnovermovimiento sísmico earth tremor* * *noun m.1) movement2) motion* * *SM1) (Mec, Fís) movement•
movimiento hacia abajo/arriba — downward/upward movementmovimiento continuo — continuous movement, continuous motion
movimiento de traslación — orbital movement o motion
movimiento ondulatorio — wave movement, wave motion
2) (=desplazamiento) [de persona, animal] movementno hagas ningún movimiento — don't move a muscle, don't make a move
¡un movimiento en falso y disparo! — one false move and I'll shoot!
3)• en movimiento — [figura, persona] moving; [vehículo] in motion
una célula en movimiento — a moving cell o a cell in motion
está siempre en movimiento — (fig) she's always on the move o go *
mantener algo en movimiento — to keep sth moving o in motion
•
poner en movimiento — [+ máquina, motor] to set in motion; [+ vehículo] to get going; [+ actividad, negocio] to start, start up4) (Econ, Com) [de cuenta] transaction; [de dinero] movement¿puedo consultar los movimientos de mi cuenta? — can I have a statement of my account?
"últimos movimientos" — "latest transactions"
movimiento de mercancías — turnover, volume of business
5) (=actividad) [en oficina, tribunal] activity; [en aeropuerto, carretera] trafficel movimiento de pasajeros ha sido intenso estos días — passenger traffic has been very heavy in recent days
movimiento máximo — (Aut) peak traffic
6) (=tendencia) movementel Movimiento (Nacional) — Esp ( Hist) the Falangist Movement
7) (Mús) [de compás] tempo; [de sinfonía] movement8) (Inform)9) (=jugada) move* * *1)a) (Fís, Tec) motion, movementb) ( desplazamiento) movementc) (cambio de postura, posición) movement2)a) (traslado - de dinero, bienes) movement; (- de la población) shiftb) (variación, cambio) movement, changec) (agitación, actividad) activity3)a) (corriente, tendencia) movementb) ( organización) movement4) ( alzamiento) uprising, rebellion5) (Mús) ( parte de obra) movement; ( compás) tempo6) (Jueg) move* * *1)a) (Fís, Tec) motion, movementb) ( desplazamiento) movementc) (cambio de postura, posición) movement2)a) (traslado - de dinero, bienes) movement; (- de la población) shiftb) (variación, cambio) movement, changec) (agitación, actividad) activity3)a) (corriente, tendencia) movementb) ( organización) movement4) ( alzamiento) uprising, rebellion5) (Mús) ( parte de obra) movement; ( compás) tempo6) (Jueg) move* * *movimiento11 = flow, motion, move, navigation, shift, stream of traffic, mechanical stress, movement.Ex: The vocabulary used in conjunction with PRECIS is split in two sections, one part for Entities (or things) and the other for Attributes (properties of things, for example colour, weight; activities of things, for example flow, and properties of activities, for example, slow, turbulent).
Ex: For instance 'Sculpture-Technique' precedes 'Sculpture in motion'.Ex: Better flexibility is achieved if the heating, ventilation and lighting can accommodate this move without the need for any alterations.Ex: The function of the index is examined both technically and philosophically as a tool for navigation and spatial orientation in large textual data bases.Ex: Transitory circumstances of daily life are what cause these shifts.Ex: Laura Carpozzi head of the circulation department, who was on the far side of the desk, heard the checker's outburst and espied the bottleneck in the stream of traffic.Ex: This type of non-skid polyurethane flooring is hygienic and resistant to chemical substances and mechanical stress.Ex: She is a dynamic dancer and expresses her movements with ultimate power.* blanco en movimiento = moving target.* con figuras en movimiento = animated.* con imágenes en movimiento = animated.* de movimientos rápidos = quick-moving.* de movimiento total = full-motion.* detectar el movimiento = detect + motion.* dispositivo de control del movimiento del cursor = cursor-control device.* documento de imagen en movimiento = moving image document.* el movimiento se demuestra andando = actions speak louder than words.* en constante movimiento = on the move, on the go.* en movimiento = in transit, on the go, moving.* gráfico en movimiento = animated graphic.* graficos en movimiento = animated media.* hacer un movimiento en falso = make + a false move.* horas de poco movimiento = slack hours.* imagen en movimiento = moving image, animated image.* imágenes en movimiento = animation.* libertad de movimiento = freedom of movement.* mantener las cosas en movimiento = keep + the ball rolling, keep + it rolling.* movimiento de fondo = groundswell.* movimiento de la población = population turnover, population transfer.* movimiento de libros = bookshift.* movimiento de personal = staff turnover, turnover, labour turnover.* movimiento de tierra = earthwork.* movimiento en falso = false move.* movimiento oscilante = rocking motion.* movimiento peatonal = foot traffic.* movimientos de efectivos = cash flow.* poner las cosas en movimiento = get + the ball rolling, set + the ball rolling, start + the ball rolling, get + things rolling, get + things going, set + the wheels in motion.* razones del movimiento de personal = turnover behaviour.* reconocedor del movimiento de los ojos = eye tracker.* ritmo de movimiento de mercancías = turnover rate.* ritmo de movimiento de personal = turnover rate.* sin movimiento = unmoving, motionless.* tasa de movimiento de mercancías = turnover rate.* tasa de movimiento de personal = turnover rate.* tecla de control del movimiento horizontal = horizontal positioning key.* tecla de control del movimiento vertical = vertical positioning key.movimiento22 = drive, tide, push, movement.Ex: Hierarchical bibliometry would act as a positive drive to support the authorship requirements now stipulated by some international editorial committees.
Ex: What has happened is that yet another institution has so overlapped with our own that we are being swept along on the tide of the technological revolution.Ex: The key issue to note here is that the global push to describe and document Indigenous knowledge is gaining momentum.Ex: The cathedral-like hush contrasted strangely with the clamor and movement outside.* movimiento artístico = art movement.* movimiento bibliotecario = library movement.* movimiento cultural = cultural movement.* movimiento de liberación nacional = national liberation movement.* movimiento de resistencia = resistance movement.* movimiento en defensa de los derechos de los animales = animal rights movement.* movimiento en defensa de los derechos de la mujer = women's rights movement.* movimiento feminista, el = women's movement, the.* movimiento político = political movement.* movimiento por los derechos civiles = civil rights movement.* movimiento scout, el = Scouts Movement, the.* * *Aun cuerpo en movimiento a body in motionesto pone el mecanismo en movimiento this sets the mechanism in motion¿cómo se mantiene en movimiento? how is it kept moving o in motion?cuando el vehículo está en movimiento when the vehicle is in motion o is movingse puso en movimiento it started movingel movimiento de las olas the movement o motion of the waves2 (desplazamiento) movementel número de movimientos que se registraron en el puerto the number of vessel movements in the port, the number of ships that entered or left the portel movimiento migratorio de las aves the migratory movement of birdsella está siempre en movimiento she's always on the go ( colloq)tenemos que ponernos en movimiento cuanto antes we have to get moving as soon as possibleel movimiento se demuestra andando actions speak louder than words3 (cambio de postura, posición) movementhizo un mal movimiento he turned ( o twisted etc) awkwardlyasintió con un vehemente movimiento de cabeza he nodded (his head) vigorouslyun movimiento en falso one false moveel menor movimiento de la mano the slightest movement of the handandaba con un ligero movimiento de caderas her hips swayed slightly as she walkedCompuestos:accelerationperpetual motionrotationorbital movementwave movement o motionperpetual motiondecelerationearth tremorearth tremorwave movement o motionB1 (traslado — de dinero, bienes) movement; (— de la población) shiftel libre movimiento de capitales/mercancías free movement of capital/goods2 (variación, cambio) movement, changehabrá poco movimiento en las temperaturas there will be little change in temperatureslos movimientos anómalos en los precios the unusual movements o changes in prices3 (agitación, actividad) activitysiempre hay mucho movimiento en el puerto there is always a great deal of activity in the portes una zona de mucho movimiento it's a bustling o a very busy areahubo poco movimiento ayer en la Bolsa there was little activity on the Stock Market yesterday, the Stock Market was quiet yesterdayC1 (corriente, tendencia) movementel movimiento surrealista/revolucionario the surrealist/revolutionary movementmovimiento literario literary movementmovimiento pictórico school of paintingmovimiento separatista/pacifista separatist/pacifist movementel movimiento de liberación femenina the women's liberation movement2 (organización) movementel movimiento pro amnistía the pro-amnesty movement3D (alzamiento) uprising, rebellionel día que saltó el movimiento the day the uprising o rebellion beganE ( Mús)1 (parte de una obra) movement2 (compás) tempoF ( Jueg) move* * *
movimiento sustantivo masculino
1
el movimiento surrealista the surrealist movement;
movimiento pictórico school of painting;
movimiento sísmico earth tremor
se puso en movimiento it started moving
2 (Mús) ( parte de obra) movement;
( compás) tempo
3 (Jueg) move
movimiento sustantivo masculino
1 movement
Fís Téc motion
2 (actividad) activity
3 Com Fin (de una cuenta) operations
4 (alzamiento, manifestación social) movement
el movimiento feminista, the feminist movement
5 Mús (de una composición) movement
' movimiento' also found in these entries:
Spanish:
abajo
- ademán
- animación
- bloquear
- delante
- desplazamiento
- detenida
- detenido
- ejercicio
- en
- entre
- febril
- gestarse
- gravitatoria
- gravitatorio
- inerte
- inmovilizar
- intranquila
- intranquilo
- obrera
- obrero
- oscilación
- pendular
- quieta
- quieto
- refleja
- reflejo
- retroceso
- revigorizar
- sacudida
- sandinista
- suelta
- suelto
- tic
- trabar
- traslación
- vaivén
- vanguardista
- ver
- veloz
- viaje
- adelante
- adentro
- adherir
- afuera
- ágil
- arriba
- ascendente
- avance
- brusco
English:
along
- anywhere
- approach
- astir
- away
- backward
- bandwagon
- bob
- bump
- by
- check
- dive
- dodge
- double-jointed
- down
- flap
- flick
- flow
- forward
- gesture
- in
- indoors
- into
- jerk
- laboured
- liberation
- measured
- motion
- move
- movement
- off
- on
- over
- past
- perpetual
- perpetual motion
- poof
- pro-life
- set
- sharp
- sideways
- smooth
- speed
- stamp
- sudden
- turnover
- uncontrollable
- underground
- way
- women's lib
* * *movimiento nm1. [desplazamiento, traslado] movement;hizo un movimiento con la mano she made a movement with her hand;asintió con un movimiento de la cabeza he nodded in agreement;seguía con la mirada todos mis movimientos he was watching my every move;¡no hagas ningún movimiento! don't move!;si haces un movimiento en falso, disparo if you move, I'll shoot, one false move and I'll shoot;la escayola entorpecía sus movimientos the plaster cast meant she couldn't move freely;hay pocos movimientos en la clasificación general there have been few changes in the overall standingsmovimiento migratorio migratory movement; Med movimientos oculares rápidos rapid eye movement;movimientos de población population shifts;movimiento sísmico earth tremor2. [en física y mecánica] motion;en movimiento moving, in motion;se bajó del tren cuando todavía estaba en movimiento she got off the train while it was still moving;poner algo en movimiento to set sth in motion;ponerse en movimiento to start movingFís movimiento acelerado accelerated motion; Fís movimiento continuo perpetual motion; Fís movimiento ondulatorio wave motion; Fís movimiento oscilatorio oscillatory motion; Fís movimiento de rotación rotational motion; Fís movimiento de traslación orbital motion; Fís movimiento uniforme motion at a constant velocity3. [corriente ideológica, artística] movement;el movimiento dadaísta the Dadaist movement;el movimiento obrero the working-class movement;el movimiento pacifista the peace movement4. Histel Movimiento (Nacional) [en España] = organisation uniting all Fascist groups supporting Franco, founded on 19th April 1937, and which served as the official party of his regime until 19755.movimiento (militar) [sublevación] (military) uprising6. [actividad] activity;[de vehículos] traffic; [de personal, mercancías] turnover; [en cuenta bancaria] transaction; [en contabilidad] operation;últimos movimientos [opción en cajero automático] print mini-statementmovimiento de capitales capital movements9. [en ajedrez, damas, juego de mesa] move10. [alzamiento] uprising* * *m1 movement2 COM, figactivity* * *movimiento nm: movement, motionmovimiento del cuerpo: bodily movementmovimiento sindicalista: labor movement* * *1. (en general) movement2. (marcha) motion -
14 моделирование
1) General subject: analog formation (в кибернетике), modelling, simulation, styling (одежды, предметов обихода)2) Medicine: positioning (напр. в зубопротезировании)3) Military: sensor image simulation4) Engineering: construction of schemes, model analysis, model operation, model treatment, model-based analysis, modeling, prototyping, simulation (на компьютере)5) Construction: model engineering6) Economy: model building7) Architecture: simulation simulated8) Metallurgy: model technique9) Polygraphy: replication10) Psychology: patterning11) Telecommunications: imagineering, model investigation, simulation analysis, simulation investigation, simulation work, simulator investigation13) Physics: analogue14) Oil: imitation (напр. забойных условий), population15) Immunology: simulation (процесса, реакции и др.)16) Astronautics: analog computation17) Geophysics: experiment, forward modeling, model experiment, model investigations, model study, modeling investigations, modeling study, simulation experiment, synthetic experiment18) Ecology: simulation study20) SAP. simulating21) Drilling: representation22) Automation: (графическое) schematic, (имитационное) simulation23) Quality control: model (1)ing (процесса), simulated test, simulation test24) Makarov: analogue formation, breadboarding, breadbording, environment simulation (внешней среды), environmental simulation (внешней среды), imageneering, modelling (изготовление или построение моделей), simulation (процесса с помощью ЭВМ), simulation (процессов, явлений, особ. с помощью ЭВМ)25) Energy system: modelisation (слово заимствовано из французского - mod)26) Combustion gas turbines: model test27) Cosmetology: (ногтей) SCULPTING (ногтевой сервис) -
15 позиционирование печатаемого изображения
Information technology: positioning printed imageУниверсальный русско-английский словарь > позиционирование печатаемого изображения
-
16 средство
1. device2. drugсредство, угнетающее ЦНС — central depressant drug
3. instrument4. instrumentality5. aid6. arrangement7. timesaver8. expedient9. agency10. aids11. facility12. mean13. tool14. vehicle15. means; remedy; agent; facilitiesсредство, снижающее статический заряд — anti-static agent
16. cure17. mediumсредство информации; средство связи — communication medium
обращающиеся деньги; средство обращения — circulating medium
передающая среда; средство передачи — transmission medium
18. remedy19. resource20. way21. weaponСинонимический ряд:1. лекарстве (сущ.) лекарстве; лекарственное средство; медикаментах; снадобье2. оружии (сущ.) орудии; оружии
См. также в других словарях:
Image positioning — Точная установка [позиционирование] изображения … Краткий толковый словарь по полиграфии
Image development (visual arts) — Image development is the process of developing images for any use. It is often both a synonym for a specific process and a label for a unique combination of processes. NOTOC Term ScopeImage development is essentially visual art usually for… … Wikipedia
Image-guided radiation therapy — (IGRT) is the process of frequent two and three dimensional imaging, during a course of radiation treatment, used to direct radiation therapy utilizing the imaging coordinates of the actual radiation treatment plan. The patient is localized in… … Wikipedia
Image development — can refer to:* Corporate image development ndash; a process known as branding or positioning *Imaging ndash; creating and developing images, mainly using signal processing methods * Graphic image development ndash; creating and developing graphic … Wikipedia
Positioning (marketing) — Marketing Key concepts Product marketing · Pricing … Wikipedia
positioning — The act of holding a financial instrument, one or more portfolios of financial instruments, or one s entire balance sheet in a way that exposes the holder to profits or losses from future changes in market prices. Positions may be taken with the… … Financial and business terms
image liner — WikiB A short audio clip played frequently on a radio station between songs and ads to identify the station that is being aired. I.E the stations call letters or positioning statement … Audio and video glossary
positioning statement — WikiB A radio station s mission statement or vision statement. A one to two sentence statement that conveys what you do for whom, to uniquely solve an urgent need. These are usually aired during Image Liners … Audio and video glossary
positioning — /pə zɪʃ(ə)nɪŋ/ noun 1. the creation of an image for a product in the minds of consumers 2. the placing of an advertisement in a specific place on a specific page of a magazine 3. the promotion of a product in a particular area of a market … Marketing dictionary in english
Exchangeable image file format — This article is about a format for storing metadata in image and audio files. For information about filename and directory structures of digital cameras, see Design rule for Camera File system. Filename extension .JPG, .TIF, .WAV Developed by… … Wikipedia
Segmenting and positioning — A marketing strategy is based on expected customer behavior in a certain market. In order to know the customer and its expected buying behavior, the process of segmenting and positioning is needed. These processes are chronological steps which… … Wikipedia